{"id":19745,"date":"2020-10-23T16:08:30","date_gmt":"2020-10-23T19:08:30","guid":{"rendered":"https:\/\/federasbackup.meltcomunicacao.com.br\/?p=19745"},"modified":"2020-10-23T16:08:30","modified_gmt":"2020-10-23T19:08:30","slug":"santa-casa-bh-vence-premio-aberje","status":"publish","type":"post","link":"https:\/\/www.federassantas.org.br\/novosite\/santa-casa-bh-vence-premio-aberje\/","title":{"rendered":"Santa Casa BH vence Pr\u00eamio ABERJE"},"content":{"rendered":"<p style=\"font-weight: 400; text-align: justify;\">A Santa Casa BH \u00e9 vencedora regional do Pr\u00eamio Aberje 2020 \u2013 uma das maiores premia\u00e7\u00f5es em comunica\u00e7\u00e3o da Am\u00e9rica Latina \u2013 com o case \u201cBatalha pela Vida\u201d. Concorrendo na categoria Multip\u00fablicos, o projeto mostra o resultado das a\u00e7\u00f5es de relacionamento implementadas pelas ger\u00eancias de Comunica\u00e7\u00e3o Institucional e de Marketing e Capta\u00e7\u00e3o de Recursos durante a pandemia de COVID-19, que envolveram diversos p\u00fablicos e tiveram um \u00fanico objetivo: salvar vidas.<\/p>\n<p style=\"font-weight: 400; text-align: justify;\">O trabalho incluiu todas as iniciativas de comunica\u00e7\u00e3o externa, interna, divulga\u00e7\u00f5es para a imprensa e redes sociais. Em parceria com a ag\u00eancia de publicidade G30 Gest\u00e3o de Marcas, foi desenvolvida uma campanha diferenciada de doa\u00e7\u00e3o, incentivando a popula\u00e7\u00e3o mineira e as empresas a doarem recursos para o hospital \u2013 refer\u00eancia em Belo Horizonte no tratamento da doen\u00e7a. O ponto alto foram as a\u00e7\u00f5es de valoriza\u00e7\u00e3o dos funcion\u00e1rios que atuam na linha de frente, que receberam\u00a0plaquinhas de identifica\u00e7\u00e3o de combatente (tags militares) com os dizeres \u201cEu lutei na batalha contra a COVID-19\u201d,\u00a0e dos pacientes, que no momento da alta m\u00e9dica\u00a0ganham uma medalha com os dizeres \u201cEu venci a COVID-19\u201d e um certificado de bravura.<\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Por Comunica\u00e7\u00e3o Institucional Santa Casa BH<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Santa Casa BH \u00e9 vencedora regional do Pr\u00eamio Aberje 2020 \u2013 uma das maiores premia\u00e7\u00f5es em comunica\u00e7\u00e3o da Am\u00e9rica Latina \u2013 com o case \u201cBatalha pela Vida\u201d. Concorrendo na categoria Multip\u00fablicos, o projeto mostra o resultado das a\u00e7\u00f5es de relacionamento implementadas pelas ger\u00eancias de Comunica\u00e7\u00e3o Institucional e de Marketing e Capta\u00e7\u00e3o de Recursos durante [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":19746,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[140,139],"tags":[],"class_list":["post-19745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-noticias-filiados"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Santa Casa BH vence Pr\u00eamio ABERJE - Federassantas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.federassantas.org.br\/novosite\/santa-casa-bh-vence-premio-aberje\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Santa Casa BH vence Pr\u00eamio ABERJE - Federassantas\" \/>\n<meta property=\"og:description\" content=\"A Santa Casa BH \u00e9 vencedora regional do Pr\u00eamio Aberje 2020 \u2013 uma das maiores premia\u00e7\u00f5es em comunica\u00e7\u00e3o da Am\u00e9rica Latina \u2013 com o case \u201cBatalha pela Vida\u201d. 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